This is a special registration for staff, speakers, sponsors, and volunteers. The preposterous price is eliminated by a coupon that only special groups should have. It is there to deter anybody from trying to register as a special group if they are not one. If you are a legitimately in one of the special groups and do not have the code, email firstname.lastname@example.org.
Note that some combinations may have a legitimate price at the end even after the coupon. Lunch on Saturday is covered for speakers and Bronze (or higher) Sponsors. Lunch on Sunday is covered for Bronze (or higher) Sponsors. T-Shirt is covered for Bronze (or higher) Sponsors and speakers. Anything beyond that is not covered.
All SELF registrations include access to BSides Charlotte, an InfoSec conference occuring as part of the SouthEast LinuxFest.